Most audits tell you what's wrong. Our SEO + AI search audits and paid ad audits show you where the opportunities are, what's getting in the way, and what to do next — backed by the numbers behind every recommendation.
"Improve your SEO."
"Tighten your targeting."
"Write better ads."
Useful advice, maybe. But now you still have to figure out what any of it actually means.
Our audits are built to answer the next question: what exactly should we do about it?
You get a prioritized plan, the evidence behind it, and work that's ready to put into action. No pile of numbers. No 60-item checklist where everything is somehow urgent.
More people every month skip the search results and just ask an assistant. That answer is a shortlist, and you're either on it or you aren't. This is the first half of the SEO + AI Search Audit: we find out where you stand, and what it takes to get named.
Assistants word their answers differently every time, so each question is asked repeatedly and scored as a hit rate — not a one-off screenshot.
| Buyer question | ChatGPT | Perplexity | Gemini |
|---|---|---|---|
| Best managed IT providers for small businesses in Denver | Named 3/3 Cited 2/3 | Absent | Named 3/3 Cited 2/3 |
| Top cybersecurity companies for small businesses in Denver | Absent | Named 3/3 Cited 1/3 | Named 3/3 Cited 1/3 |
| IT companies in Denver that specialize in law firms | Named 3/3 Cited 3/3 | Absent | Named 3/3 Cited 3/3 |
| Who should I hire to manage IT for a small business in Denver? | Named 3/3 Cited 3/3 | Named 3/3 Cited 3/3 | Absent |
Every question has one assistant that leaves them out — and it's a different one each time. Checking a single assistant once would have missed all four.
The sites the assistants pulled from, ranked by how many answers they shaped. This is the outreach list.
93 sources mapped · 69 worth pursuing
From a real audit. Client details removed.
Three things recent AI audits turned up:
Buyers were asking. The assistants had nothing of theirs to quote, because no page on the site answered those questions. Those five went to the top of the roadmap.
Their city page was the most-quoted thing in the category. It wasn't better marketing — it was the only page that answered the question.
One leaned almost entirely on directories. Another mostly quoted companies' own pages. The same fix doesn't move both.
Nobody can make an assistant recommend you. But these answers aren't guesswork — they're assembled from sources, and those sources can be found and pursued.
So you don't just get a score. You get the list of places to go earn a mention, in the order worth doing them.
The other half of the same audit. We look at how you're performing in regular search, where competitors are getting an advantage, and which opportunities are actually worth pursuing. Then we turn that into a page-by-page plan.
Ranked by what it costs the business, each with a concrete action.
The company doesn't appear in the top ten results for any of its six main service searches. Competitors hold positions 4–12 consistently. The most important one showed up 10,420 times and earned four clicks.
Do thisRebuild the two core service pages around what buyers actually search, and add dedicated pages for the three service lines that have none.
Google treats load speed as a ranking factor, and most local searches happen on a phone. Desktop is fine at 1 second — the problem is specific to mobile.
Do thisFind the image holding up the load, resize and compress it, and defer everything that does not need to load first. Target under 2.5 seconds.
Sessions fell from 15,402 to 6,184 year over year. The business change everyone assumed was responsible happened in November. The decline started in August.
Do thisPull position history for the top 20 non-brand searches and identify which pages lost ground between August and December, and what changed.
One of them is the second most-clicked page on the site. The other is where every paid ad sends people. Neither tells search engines what it's about.
Do thisAdd one clear heading to each. Roughly ten minutes of work.
Lead actions grew from 6,150 to 6,930, with phone calls up 50%. Fewer visitors are converting better. Leave this alone — it is working.
Findings from a real audit. Client details removed.
And when a page needs changes, you don't just get "optimize this page."
You get copy-and-paste-ready recommendations your team can actually use.
Enterprise Grade Technology, Handled For You
Managed IT services for small business in Denver
Apex Digital delivers fully managed IT services for small businesses across Denver — help desk, network management, cybersecurity, cloud, and IT strategy under one flat monthly fee, so you stop paying for IT only after something breaks. We've run technology for hundreds of Denver-area companies from our local headquarters, backed by an under-60-second average response time and roughly 600 Google reviews.
One entry from a real page brief. Client details removed.
That sounds obvious. But a surprising number of audits don't work that way.
If something is already strong, we tell you to leave it alone. The goal isn't to create a giant list of work. It's to find the work that will actually make a difference.
Most sites aren't invisible. They're showing up and not getting clicked.
A company's single most important service search — and it wasn't in the top ten for any of its six main ones.
Two searches were putting one page in front of people constantly. The page had never been written to answer them.
About 68,000 phone visits a year were landing on it.
An old version of the address was still live, splitting the site's strength in half against itself.
We tell you which of these is worth your time, and what to change.
Your ad platform can tell you how many clicks and conversions you got. That doesn't tell you whether you should keep paying for them. We dig into what your campaigns are actually producing, and find where money is being wasted, where performance is strongest, and what deserves more attention.
Available for Google, Meta and Microsoft Ads.
One of the easiest places for ad waste to hide is in the actual searches that triggered your ads. We find the ones with little or no realistic chance of becoming customers, and put a dollar figure on them.
From a real audit. Client details removed.
You get a clear list of what should stop consuming budget.
Clicks don't tell you which message is actually producing customers. We look at performance down to the individual headline, so you can see which ones are doing the work.
Keep. Build the next round of ads around this one.
Retire. It has been running quietly for months.
Nobody had noticed, because the account only ever reported the campaign total — the good and the useless averaged together into one number that looked fine.
From a real audit. Client details removed.
We don't want you making changes because a report says something "could be improved." You should know why. Those numbers tell you where your attention belongs — and that's the point of the audit. Not to find as many problems as possible. To find the ones worth fixing.
One group of campaigns was taking most of the money. A different one was producing most of the customers.
Money leaking into a market the campaigns were never meant to reach. It turned out to be the cheapest leads in the account.
The demand was there. The site wasn't capturing it.
Ads running at hours when nobody was buying.
The ads were fine. Nothing had ever been connected to measure them.
One company's organic click-through roughly quadrupled over two quarters.
Real audits. Real findings.
The SEO + AI Search Audit and the Paid Ads Audit are standalone products.
You don't need an audit to use FlywheelIQ's monthly reporting. And buying an audit doesn't commit you to ongoing reporting afterward.
Start with the problem you want answered.
We'll send you a demo so you can see the depth for yourself. Enough to understand exactly what you're buying. Without another sales pitch.
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