Maybe you've got an agency. Maybe you're handling marketing yourself. Either way, you're putting time and money into bringing in customers — and most days, you couldn't tell what's actually working from what isn't.
The analytics aren't really measuring what matters. The agency reports are mostly cherry-picked screenshots. And the data you do have is scattered across so many tools that nobody's putting it together.
So the spending continues. The guessing continues. And the same things keep underperforming because nobody can see what to actually change.
That's a terrible way to run a business.